Up

Two things happened over the last week that had an interesting intersection.

First, I've been putting together a music play list for an event I'm running. The play list theme is motivating songs that have to do with flying. There are tons of classic and new songs that fit the theme like Fly by Nicki Minaj and Rihanna, Learning to Fly by Pink Floyd (or the Tom Petty version), Fly Away by Lenny Kravitz, Gonna Fly Now (the Rocky theme) and I Believe I Can Fly by R Kelly. Check out a few of them and see where your spirits go.

Then I had to sit in a classroom for a full day to be trained on one of my clients' new brand. The company hired consultants to help them rebrand. The new and improved focus is more on customers (really?). And the approach is all very positive and looks to the future rather than leading off with scare tactics and what may have happened in the past in any spoken or written communication.

Then the two consultants told us we should use "up" words because they project a more positive tone. Things like "reaching new heights." Okay, makes sense.

I have to admit listening to these flying songs has boosted my mood. I don't know if reading any marketing materials will put me in a good mood, but there must be some truth in how thinking about up is positive.

But one question leaves me perplexed. If love is so grand, why do we fall in it?

Love to the single girls,
Addison